Interaction Foundry


Behavioural Design Research and web development for the Interaction Foundry research and consultancy group.

Behavioural Design, Design Research, Data Analysis, Web Design, UI/UX

Interaction Foundry
Dr Weston Baxter
Hugo Richardson
Kathryn Jaitly
Molly Abraham
Lauren Wheeler
Edward Brial
The Interaction Foundry is a research and consultancy group at Imperial College London that focuses on behavioural design. As a behavioural design researcher at the foundry, I assisted in the group's Tanzanian handwashing study and developed behavioural design interventions to reduce littering within inner-city street settings. I also designed and developed the group's new website, and co-developed a behavioural design module for the Design Engineering programme at Imperial College London.
Design Process
The Interaction Foundry is a research group and consultancy that works at the intersection of behavioural science and design theory and methodology. As a researcher, my primary work focused on using the  Foundry’s behaviour settings framework to develop anti-littering design interventions for the charity Keep Britain Tidy. The process had three key phases: research, ideation, development. Since the interventions were grounded in behavioural design research, I conducted an extensive review of behavioural science literature and littering studies to record and analyse various mechanisms of behaviour change. This process was followed by iterations of the Behaviour Setting Canvas, which contextualised my research within different settings. The canvas then informed the design and development of 17 design interventions for public street settings.

The Interaction Foundry recently completed a study in Tanzania that used a Behaviour Settings approach to improve handwashing rates. The study tested the use of soap tabs within different communities to understand if adoption was more significant than soap bars. I collaborated with a researcher to organise and analyse the raw data. Our work found consistent use of the soap tabs within some communities, which proved the effectiveness of a behaviour settings approach towards design.

I also collaborated with four other students from Imperial to help Dr Weston Baxter develop his new module, ‘Designing Interventions for Behavioural Change’. My contribution to the project consisted of 3 main tasks: creating a psychological ownership workshop, developing the group assignment, and creating examples of those assignments. From my work in developing the psychological ownership workshop, I also created a new ownership mapping tool based on Weston’s previous work, which can be used as a foundation for developing future resources

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